DESIGNERS  & MAKERS → SALLY WILLIAMS

Sally Williams

Founder & Design Director, Yellow Wren Design

DATE

2022

LOCATION

United Kingdom

Yellow Wren design endeavours to seek out the purity of intention and deliver the best possible design solution.

Sally Williams
How was Yellow Wren born?

Yellow Wren design was hatched from a plan to make each client’s journey meaningful, personal, and joyful; translating passion into a physical form that customers can touch, feel and experience. Yellow Wren design endeavours to seek out the purity of intention and deliver the best possible design solution.

What childhood experiences have influenced your outlook on design?

When I was 8 or 9 my classroom had an empty classroom opposite, my teacher saw the value in learning through making and creating, the empty classroom was filled with materials, no project was too ambitious, or curtailed. We spent hours building and seeing how materials responded to different processes, making models and letting our imaginations run riot, I didn’t know it at the time but Mrs Mansfield flicked a switch and I feel so blessed to have been one of her students.

Do you have any design idols?

I had the pleasure of working with Priscilla Conran, (unsung hero, co founder of Habitat and ex wife of Antonio Carluccio).  she was a formidable woman who at the time was design consultant for Carluccios restaurants. She had a brilliant dry humour and self confidence but she was also embracing and supportive. I loved our design meetings, I felt like I was in the company of greatness!

“I’m always seeking and appreciating aesthetic perfection and when I find it, it feels exhilarating”
SALLY WILLIAMS
FOUNDER & DESIGN DIRECTOR
How do you spend your free time?

If I had any I’m not sure I’d know what to do with it! I love walks in the Sussex countryside, spending time with friends, eating good food. The simple things that fill up your heart.

How does design influence your way of life?

I get a huge amount of pleasure from beauty, whether that’s perfect composition in nature, or the detailed craft in a piece of joinery.  I’m always seeking and appreciating aesthetic perfection and when I find it, it feels exhilarating.

Describe your style

My design style is hugely dependant on brief, I aim to give my clients the most perfect version of what they really want but can’t quite put their finger on. My own style is relaxed, informal.

Good or bad, do you have any habits?

Im a fixer. Even if you don’t need me to be!

Without furniture what would you sit on?

A mossy knoll