DESIGNERS & MAKERS → SALLY WILLIAMS
Sally Williams
Founder & Design Director, Yellow Wren Design
DATE
2022
LOCATION
United Kingdom
Yellow Wren design endeavours to seek out the purity of intention and deliver the best possible design solution.
Yellow Wren design was hatched from a plan to make each client’s journey meaningful, personal, and joyful; translating passion into a physical form that customers can touch, feel and experience. Yellow Wren design endeavours to seek out the purity of intention and deliver the best possible design solution.
When I was 8 or 9 my classroom had an empty classroom opposite, my teacher saw the value in learning through making and creating, the empty classroom was filled with materials, no project was too ambitious, or curtailed. We spent hours building and seeing how materials responded to different processes, making models and letting our imaginations run riot, I didn’t know it at the time but Mrs Mansfield flicked a switch and I feel so blessed to have been one of her students.
I had the pleasure of working with Priscilla Conran, (unsung hero, co founder of Habitat and ex wife of Antonio Carluccio). she was a formidable woman who at the time was design consultant for Carluccios restaurants. She had a brilliant dry humour and self confidence but she was also embracing and supportive. I loved our design meetings, I felt like I was in the company of greatness!
If I had any I’m not sure I’d know what to do with it! I love walks in the Sussex countryside, spending time with friends, eating good food. The simple things that fill up your heart.
I get a huge amount of pleasure from beauty, whether that’s perfect composition in nature, or the detailed craft in a piece of joinery. I’m always seeking and appreciating aesthetic perfection and when I find it, it feels exhilarating.
My design style is hugely dependant on brief, I aim to give my clients the most perfect version of what they really want but can’t quite put their finger on. My own style is relaxed, informal.
Im a fixer. Even if you don’t need me to be!
A mossy knoll
