We’re thrilled to unveil our latest collaboration with London-based design practice Atelier Wren, supplying bespoke hospitality furniture for the newly opened Pitch flagship store in Canary Wharf.
Located in one of London’s most dynamic commercial hubs, the new site combines fast-paced energy with laid-back luxury—an ethos that carries through into every detail of the interior and terrace design.
Pitch is an innovative, fast-growing venue concept that’s redefining how golf is experienced in urban environments. Designed for both seasoned players and newcomers alike, Pitch offers a premium space for guests to train, play, and socialise—all in the heart of the city. With state-of-the-art simulators, coaching facilities, and a vibrant food and drink offering, Pitch is carving out a global presence as the go-to destination for modern golf culture.
Inside, the space is a masterclass in modern hospitality design—clean architectural lines, warm timber tones, and carefully considered finishes that create an inviting and contemporary atmosphere. For the interior seating areas, we provided a selection of upholstered lounge chairs and timber dining tables, all built to meet the rigorous demands of a busy food and beverage environment.
Our pieces were chosen not just for their looks, but for their ability to perform under pressure—something every hospitality designer understands as crucial. As ever, we focused on delivering commercial furniture for restaurants and cafés that offers both comfort and resilience, without compromising on design integrity.
In addition to the indoor fit-out, we were commissioned to create a fully bespoke furniture package for Pitch’s expansive outdoor terrace—a key feature of the Canary Wharf location and central to the venue’s guest experience.
This included custom-designed bespoke table bases, engineered to withstand the elements while maintaining a sleek, architectural profile. We also designed and manufactured bespoke parasols, tailored to the brand’s aesthetic and built to provide maximum durability and shade for alfresco diners.
Taking centre stage on the terrace is our bespoke Tequila Armchair—developed exclusively for this project. With its low-slung frame, generous proportions and weather-resistant finish, the Tequila offers the kind of relaxed elegance that invites guests to linger longer. This custom piece speaks directly to the growing demand for bespoke outdoor furniture for hospitality spaces, where comfort, branding, and performance must work in harmony.
In the outdoor terrace you’ll find vibrant patterned fabrics and leathers in brilliant summery blues; greens and reds → Rubelli
At Kirkdale Studios, we pride ourselves on supporting interior designers and hospitality brands through every stage of the specification process—from standard product selection to full-scale custom furniture design. The Pitch Canary Wharf project is a perfect example of what can be achieved when creative vision meets considered craftsmanship.
If you’re working on a hospitality or retail project that requires a distinctive furniture solution, we’d love to hear from you. Explore our range of contract furniture for restaurants, cafés, and outdoor terraces, or speak to our team about a bespoke commission.
Congratulations to Atelier Wren and Pitch on this exceptional new opening—we’re proud to have played a part in bringing it to life.
Golf, shuffle, drinks, or just good convo — whatever your vibe, Pitch has you covered!
Atelier Wren
John Carey