PROJECTS & COLLABORATIONS → NORMA LONDON

Norma London

By Kirkdale Studios

DATE

2023

LOCATION

Fitzrovia, London

Al fresco dining at Norma

Norma, in the heart of Fitzrovia, is a contemporary and vibrant restaurant, inspired by the food and culture of Sicily, with a particular emphasis on the Moorish influences of the island’s cuisine.

We were asked to come in and propose a design for the revamp of their outdoor “streetery” dining terrace, as the furniture that they previously sourced towards the end of lockdown had not fared too well and was beginning to look drab.

The brief was to create something bright and vibrant with echos of Sicily and mirroring the elements of old school Italian hospitality and charm that Norma are so well known for.

We focused on a bright green and yellow colour palette, with sicilian lemons featuring throughout, on the cushions, parasols and adorning the partition.

We opted for bespoke Venetian style benches and chairs with a bright green finish complemented by yellow patterned seat pads and lemon scatter cushions. The benches were designed in house especially for Norma as we wanted to create something special to resonate with the sumptuous existing interior while bringing a fresh and vibrant feel to the streetary.

Kirkdale Norma London Terrace table, contract table, exterior tables, iroko table, bespoke contract seating, exterior interior design, Sicilian design
Kirkdale Norma London Terrace table, contract table, exterior tables, iroko table, bespoke contract seating, exterior interior design, Sicilian design

Similarly, as lemons are so prevalent in Sicilian cuisine we decided that a lemon-themed fabric pattern would be fitting homage to Norma’s delicious food while embracing the new atmosphere we wanted to create. The bespoke lemon-themed fabric on the parasols was designed in house by Kirkdale Studios and adds a colourful but subtle lift to the otherwise plain backdrop and matching the citrus found on scatter cushions and signage.

When proposing the design for the streetary, we knew that the exterior venue space at Norma was quite small so efficiency would be key to create a practical layout that could be adjusted to seat smaller tables or accommodate larger parties. The slatted tables were sized at 550x600mm to be light enough to move while still being a suitable size for a couple dining. Cleverly cutting a semi-circle into their edges allowed for a parasol to fit snugly between tables when pushed together, offering both shade or shelter from the unpredictable British summer.

Kirkdale Norma London Terrace table, contract table, exterior tables, iroko table, bespoke contract seating, exterior interior design, Sicilian design
Kirkdale Norma London Terrace table, contract table, exterior tables, iroko table, bespoke contract seating, exterior interior design, Sicilian design

Our Kirkdale founders were on-hand throughout the delivery and installation to ensure that the site would be perfect for Norma and their customers. 

If you want to find out more about our delivery options for both UK and international projects  Click Here

They also took the opportunity to interview Liz Reece, the wonderful F&B operation manager at Norma, to get her thoughts on the colourful revamp and working with Kirkdale. 

What was the first design behind the streetery?

A streetery is a very small area that’s given to us by the council to put chairs out on the street to make a little bit of extra revenue, which was done after the Pandemic to help the hospitality industry.

Originally, we did the same as everybody else. We went online and we bought really average furniture from a website that we could fold up and bring in at night, and we decided that we were going to manage well with that. But then we saw how incredibly popular the streetary is and how everyone, especially in London, wants to sit outside now more so than ever because of the safety of everyone being in the fresh air. But we were falling over furniture and we were replacing it about every two weeks because there were people who perhaps over ate and the furniture couldn’t take the weight.

What was your brief behind the project?

We were looking to make a very small area really, really spacious.

We needed our staff to be able to get around people with big plates of fish and all sorts of other dishes, while people can feel like they’re having a luxury experience even though they’re sitting on the road. 

They can be comfortable and have it look glamorous, it’s got to look beautiful.

What do you like most about the new design?

We didn’t want it to be run of the mill anyway. We like to think of ourselves as not run of the mill. And this is where we’ve ended up with this fantastic green, really comfy, really substantial, but not heavy furniture. And these very cleverly cut tables. We’ve got two tops, as we say in the profession, and sometimes we need to put them together and make a four top. The challenge was that we’ve got these really ugly bases for the parasols and so what Kasra did was cut the tables with a crescent so they fit together. You can get a four top and you don’t have to sit with a big umbrella between you, it’s very clever. 

Kirkdale juliet bench, dining chair, metal, outdoor exterior garden pool furniture hotel, bespoke furniture, contract furniture contract furniture for hospitality, interior design, hospitality design, bespoke bar stool, handmade furniture

We wanted to create a design that complimented what the furniture they already had in the restaurant and the concept behind the restaurant, so we designed and supplied  beautiful and functional furniture that you feel good sitting in with enough unusual touches to merge with the Sicilian look of the Norma.

Inside you will find Italian-made lava stone table tops with beautifully ornate painted designs which perfectly match the sicilian/moroccan aesthetic throughout the restaurant.

Norma London, contract furniture, Sicilian design, bespoke fixed seating
Norma London, contract furniture, Sicilian design, bespoke fixed seating

Did you like our project for Norma London? If you are interested in finding more interior furniture with a Venetian influence, check out our Pinterest page for inspiration  →  Venetian inspired Interior Furniture

Sun's out in Fitzrovia ☀️

Experience the charm of old-school Italian hospitality for yourself.

Enjoy an afternoon of Sicilian-inspired snacks and cocktails from our terrace menu, available 3-5pm, Monday-Friday

CLIENT

Norma London

PHOTOGRAPHY

Norma London