PROJECTS & COLLABORATIONS → FARMER J Tottenham Court Road
Farmer J - Tottenham Court Road
By Holland Harvey
DATE
2025
LOCATION
Tottenham Court Road, London
A new 'Farm' in Central London
The fast-growing restaurant brand recently opened its 16th London ‘Farm’, this time on Tottenham Court Road.
Their goal is simple: to make good food that’s never boring.
Farmer J's mission
At the heart of their offering is the Fieldtray, a biodegradable tray filled with a base (usually grains), a protein, and two sides.
It’s a clever, fully customisable concept that lets every customer create a different experience each time they walk into a ‘Farm’.
As we said, good food but never boring.
Tottenham Court Road's Farm
With its signature trays and open counters, Farmer J feels like a cross between a modern canteen and a welcoming kitchen, right in the middle of a busy city.
Their Farmer’s Pantry area, stocked with sauces, spices and even branded merchandising, adds a market-like touch, inviting guests to bring a little piece of countryside home with them.
The Furniture
We’re proud to have accompanied Farmer J once again on their journey to feed Londoners fresh, healthy food, by supplying the furniture for their newest restaurant.
The interior of the Tottenham Court Road ‘Farm’, designed by Holland Harvey, perfectly reflects Farmer J’s spirit and mission.
Natural textures, leafy plants, and wooden furniture in earthy tones come together in a palette of soothing greens that evokes nature and calm.
Bespoke Furniture: K-Bell Stool
To complement this relaxed and authentic atmosphere, we supplied bespoke restaurant furniture carefully crafted to reflect Farmer J’s values.
Among the key pieces is a bespoke stool, made from solid beech and finished in a deep green tone that ties beautifully with the warm, organic palette of the space.
For seating, we also provided two versions of our Ginger Side Chair, a timeless wooden design that fits seamlessly into Farmer J’s aesthetic and ethos.
The upholstered version features an Agua Taurus faux-leather in the shade ‘Conifer’, a deep green textured fabric with stain-resistant properties that makes it the perfect choice for a busy and high contact area like Farmer J.
The second version pairs a green frame with a papercord seat, offering a rustic yet comfortable look that blends effortlessly into its surroundings.
As a contract furniture supplier, we’re proud to have partnered again with a conscious restaurant like Farmer J. Our focus on sustainable furniture aligns closely with their commitment to locally sourced ingredients and responsible practices — values that continue to define some of the most inspiring London restaurants today.
Good food, honest design, never boring.
Looking for other places with a similar aesthetic? Check other Farmer J locations → Holborn
If you’re working on a hospitality or retail project that requires a distinctive furniture solution, we’d love to hear from you.
Explore our range of contract furniture for restaurants, cafés, and outdoor terraces, or speak to our team about a bespoke commission.
237 Tottenham Ct Rd, London W1T 7QP
Trading Hours:
Monday – Thursday: 7:30am to 8:30pm
Friday: 7:30am to 7:30pm
Saturday: 11:30am to 7pm
Sunday: Closed
Featured Products
Holland Harvey
Farmer J. – Kirkdale Studios