Dale Atkinson

Founder & Director




United Kingdom

For us, design is such a personal process and we believe that individuality is achieved by relating to the person / brand behind the project.

Dale Rosendale design Kirkdale Studios - Bespoke Contract Furniture for the Hospitality Industry
How was Rosendale born?

It was something that I always knew I wanted to do from early on. This was one thing that I was clear from when I started studies. I always had a certain path that I set out and luckily, it ended being the right one! After completing a few projects and hearing from the clients that I should set up on my own, I knew the time was right and that I was ready.

What childhood experiences have influenced your outlook on design?

My father’s company used to build large scale projects, for example the Toronto Blue Jays Stadium, the Miami-Dade Courthouse, various Hospitals and Universities, throughout North America. Growing up I would accompany him to the sites at various stages of the build and I would see the projects progress and how they came together. Sometimes he would even take me to the architect’s studio and on occasion their home, to see how they worked, discuss the concept and see various details sketches.

Do you have any design idols?

Adolf Loos, Roberto Peregalli, Renzo Mongiardino, William Turner, Chaim Soutine, Bill Reid, Ulafur Elliasson and Henry Moore, to name but a few.

Tell us about the inspiration in your designs: are your projects trend-led? Are there any destinations that inspire your designs?

We actually try to avoid following trends at all costs, in this manner one cannot achieve timelessness, one of our design pillars. For us, design is such a personal process and we believe that individuality is achieved by relating to the person/ brand behind the project and attempting to manifest their ethos, interests and personality in the project. After all they are the ones who will be living/ working in the space long after we are involved. For hotels, we look to marry the ethos of the hotel, consider the demographic and the vernacular culture. With Restaurants, we may look to the menu of the restaurant, look for anchors to base the design on. But if there is a certain region that is to be considered then we will also research the history of that region. A large amount of time spent on our projects is in the first 2 phases and research takes up a great deal of that time. Without the research, the project will never be rooted and today’s clientele are far more discerning and they will see that a mile away.

“I always had a certain path that I set out and luckily, it ended being the right one!”
How has luxury hospitality design across hotels and restaurants pivoted to match the "new normal”, and what are the challenges because of this?

Right now, we are seeing a massive surge in people heading to the countryside to escape the city for short breaks. People feel safer in rural areas and I think that this will be a trend that holds for quite some time. 

We are also still viewing many sites with clients in the city and here the 2 aspects that are being sought after more frequently are terraces and outdoor spaces, and failing that, a large glazed and openable frontage, allowing as much fresh air into the space. 

Hotels are also going to need to at least feel more spacious. As humans we crave and need interactions, this will never change, but the industry will need to give confidence back to its clientele especially those in the city centres. We have also been approached about looking into luxury serviced cottages where families can have all the luxuries without mixing with people they do not know and where they have fresh country air.

We are still in the middle of this pandemic so it is very much a case of taking it day by day but there is no doubt that people are flocking to the countryside , which in itself is providing new opportunities.

Hamptworth rosendale Project - Bespoke Contract restaurant Furniture for Hospitality
Any trends you have noticed this year, or do you prefer to stay away from them?

We try to avoid design trends as we look to be individual, refined and timeless. But, I think that due to the recent pandemic, we will see hotels and restaurants looking for outdoor spaces and terraces. People are going to need to feel confident in the spaces they will frequent moving forward. Not all spaces will boast an outdoor space so for many they will need to bring the outdoors in, so opening up the façade will be very important.

Do you have an item which is priceless to you?

I would walk to our first office in Shoreditch many years around the Pure Evil Gallery. I got a painting with dedication for my 30th birthday.

What’s next for you and Rosendale Design?

Currently, we are working with Chef Jason Atherton on a F&B offering at the Santa Marina Resort, in Mykonos. This is due to open in May 2023. We are also working on and few residential projects here in London and a new restaurant concept in Mayfair.